Profit over vanity
We optimize contribution margin, not screenshots of ROAS.
About us
Creative strategy, wired to performance marketing
Most agencies are either creative shops that can't read a P&L or media buyers who can't make anything worth clicking. Vivid Commerce Co. exists in the overlap.
Our mission
To give ambitious e-commerce brands the growth infrastructure normally reserved for companies ten times their size — clear data, sharp creative and a team that treats the business like an owner would.
We believe growth is a system, not a series of tactics. Traffic, conversion, average order value and retention are one machine; we build and tune all four.
Our story
Vivid started with one founder, a laptop and a spreadsheet of broken ad accounts. Zoe kept meeting brands with great products and terrible growth infrastructure: no tracking, generic creative, storefronts that leaked revenue at checkout.
The fix was never one channel. It was combining creative strategy with performance marketing under a single roadmap — the operating system our pods run for every client today.
How we think
Four things we never compromise on
Ship weekly
Momentum beats perfect decks. Something goes live every week.
Show the math
Every recommendation comes with the numbers behind it.
Creative is a channel
Ad performance is a creative problem more often than a bidding one.
Timeline
How we got here
2018
Zoe Williams starts consulting for DTC founders who couldn't get straight answers from their agencies.
2020
Vivid Commerce Co. is founded to pair creative strategy with hard performance data.
2022
In-house creative studio and analytics practice launch, closing the loop between data and output.
Today
300+ stores scaled and $3M+ in tracked client revenue generated, fully remote and worldwide.